Iv-Consult agreed with Italian architect Dr. David Fisher in April 2008 that it would develop a prototype 'Rotating Tower' in association with Bosch Rexroth of Boxtel, the Netherlands. The Florence-based architect designed the Rotating Tower with storeys capable of rotating independently of each other, which means the building will constantly change shape.

The building will have a circular concrete core. Prefab modules will be attached to the core at each level of the building. Together, the modules will form a rotating storey, but without the outer perimeter being circular. The core will house elevators, staircases and technical rooms. 

The biggest challenge for Iv-Consult will be to create the connection to the core, the bearings and the transmission of the rotating storeys. The firm is also responsible for the structures that support the storeys. The storeys must rotate without overstepping the human threshold for the perception of motion, or put simply people must not notice that they are moving.

Iv-Consult will also develop the transition sections from the motionless core to the rotating storeys. Challenges in this part of the project include mitigating the risk of getting stuck, ensuring the supply of drinking water, disposing of wastewater and laying power and communication lines.